拓昂化学

Amidst increasingly fierce competition in the global hair care market, a renowned Colombian hair oil and wax manufacturer faced significant challenges. The company's previous emulsifier system suffered from significant product quality fluctuations, insufficient paste stability, and high raw material costs.

Particularly in hot and humid climates, the end product was prone to stratification and oil separation, impacting brand reputation and market share. Colombia's hair care market has shown growth in recent years, with the beauty industry experiencing approximately 20% growth over the past five years.

With the rise of the middle class and increasing consumer demand for personal care, market competition has become increasingly fierce. Internationally renowned brands dominate the market, putting pressure on local brands.

After in-depth market research and multiple rounds of technical evaluation, the Colombian company ultimately partnered with a Chinese chemical company and adopted an innovative emulsifier as its core raw material. This ingredient forms a transparent, elastic film in the hair wax, providing excellent hold.

Products made with this new raw material offer a silky, easy-to-apply texture and a matte, non-sticky finish, enhancing the user experience. Compared to traditional emulsifier systems, the paste also exhibits improved spreadability.

This emulsifier exhibits excellent compatibility with various waxes, silicones, and plant-based oils, such as shea butter and fractionated coconut oil, offering formulators greater creative flexibility. The product also boasts enhanced adaptability to tropical climates, maintaining paste stability across a wide temperature range.

This technical decision generated positive market response, with sales increasing after the product's launch, rapidly becoming a leading seller in Colombia's high-end styling products. This success extends beyond the domestic market, with the brand also successfully entering neighboring countries.

The Colombian hairdressing industry is gradually evolving towards a green and environmentally friendly approach. This transformation responds to international calls for environmental protection and social responsibility. Consumers are increasingly prioritizing health and environmental protection, and green, harmless hairdressing products and services are becoming mainstream choices.

Technological innovation is a key factor driving the sustainable development of the Colombian hairdressing industry. With the continuous emergence and application of new technologies, operational efficiency and environmental performance will be enhanced.

This technological shift not only addresses product separation and oil separation issues in hot and humid climates but also generates positive market returns for the brand. With the growing demand for green hair products among consumers and the continued expansion of the Colombian hairdressing market, innovative solutions provide companies with a sustainable development path.